Primarily through its experience in supplying paper and board raw materials to the printing and converting industries, TCD has developed deep knowledge for the products and their many uses. Vast experience in buying quality product directly from the mills in Europe & Asia has given TCD the ability to be competitive on price while also retaining its commitment to quality. TCD encourages co-ordinated long-term purchase ordering so that mills work to a regular standing order, which ensures that customers receive constant quality and price stability, as well as timely dispatch. This programmed approach eliminates erratic pricing and supply associated with spot purchasing in the customer's traditional markets. This theory was first applied to board supply for cigarette box manufacture, and was then successfully adopted by several other industries to which TCD supplies raw material. Convinced by TCD's rationale, several prominent manufacturers have changed their operating methods to encourage longer term relationships which has ultimately secured for them a more consistent share of a previously erratic market.